PROBLEM

The Bloomer Rod and Gun Club is a non-profit club managed by a volunteer board. The board members change every two years, and with no permanent central control, it was difficult for the club membership of 600+ to keep informed of events and activities. There was no permanent point of contact for news, events and information, outside of a monthly newsletter that was often incomplete at publication. The one-page newsletter also had limited space available so items such as Range Rules or Calendar of Events were usually omitted or only published once.

SOLUTION

ADC created a website for the Rod and Gun to provide a source of up-to-date information for the members. The focus of the site was to increase the ease with which information is shared – both input and output. ADC provided content management training and still provides site analysis reports to help the club track the value of their pages for the different activities available throughout the year.

RESULTS

Membership participation in club activities has nearly doubled and the website has drawn new members from as far away as adjacent states. Existing members have embraced the availability of newsletters online along with the website as a source of current available volunteer and community involvement projects.

“The new Rod & Gun website designed by Applied Data Consultants has been a tremendous asset to the club in just the short time it has gone live. We have decreased our mailing costs for the monthly newsletter with the online and email options available and at our most recent Outdoor 3D archery shoot we increased participation by 25%.”

Clem Goettl – Board Member, Bloomer Rod & Gun Club